Making growth more consistent for a local winery

Context
A direct-to-consumer winery with a loyal following, but sales were heavily tied to release moments. Everything in between felt unpredictable, and it was hard to tell what actually drove purchases.

What we did
We connected engagement and purchase behavior using Google Analytics to understand what led to sales and repeat customers.

From there, we built a more intentional approach. Content became more consistent between releases so the brand stayed top of mind, not just during big moments. Campaigns still supported launches, but we added more education to build a stronger connection with customers.

We also split the audience between local and national customers, which made messaging more relevant. On the email side, we simplified things. The design became more consistent, and automations were reworked to keep customers engaged over time.

What changed
Email engagement improved, repeat purchases became more consistent, and marketing felt much easier to manage day to day.ent, and customer behavior are connected, growth becomes easier to understand and easier to manage.

Turning data into clearer decisions for a food nonprofit

Context
A multi-location food nonprofit serving thousands of clients, with strong attendance but inconsistent retention. There was a lot of data, but no clear view of what was happening over time.

What we did
We analyzed attendance and retention patterns across locations and connected them to behavior over time. From there, we identified where clients were likely to drop off and what patterns drove that.

One key insight came from how people attended. Clients who came in groups behaved differently than those who came alone, which helped explain retention differences.

We translated all of this into simple dashboards so teams could quickly see where engagement was strong and where it dropped off.

What changed
What was once hard to interpret became something the team could actually use. They could spot drop-off points earlier, understand client behavior more clearly, and make better decisions to improve engagement.